The Employer Brand Scan® is a service by Employer Brand Insights, housed in The Netherlands and developed under the supervision of Bjorn Veenstra and Job Mensink. Two experienced Employer Branding professionals with international experience in brand management, market research and talent management. The following companies are clients of Employer Brand Insights.
"The Employer Brand Scan was new to us and has surprised us with clear insights about our employer brand’s values, motivators, and how it is experienced in general."
HR Manager, Rabobank Netherlands Group ICT
"The Employer Brand Scan® helped us to identify strengths and weaknesses in our Employer Brand across the different countries and departments. It provided us with clear insights and helped to define our value proposition for two specific target segments."
Recruitment Manager, KPMG The Netherlands
"The Employer Brand Scan® and the target group Persona documents really helped us to identify not only the core benefits in our overall employee value proposition, but also the specific messaging needed to connect and engage with our top three target profiles."
Director Human Capital, Philips
Employer Brand Insights was founded in 2010 by Bjorn Veenstra en Job Mensink, two experienced professionals with international experience in brand management, market research and talent management. Bjorn Veenstra is CEO and founder of CompanyMatch: a platform with ‘cultural fit’ between person and organization. More than 300 employers in the Netherlands, Belgium and Germany are represented in CompanyMatch. Job Mensink was Global Head of Employer Brand for Royal Philips before he founded Brandgiving® in 2009. Job has worked on Employer Brand strategies for a.o. ING, Randstad, Accenture, IKEA and HEINEKEN. Together with the team of Employer Brand Insights their aim is to make HR and Recruitment strategies more measurable and more manageable.
Are you considering to sharpen your Employer Brand Strategy? We would love to have a meaningful discussion with you about Employer Brand, and how it can be made more measurable and manageable. Get in touch